My reverse fundraising campaign for the Boston Marathon.
Written: 09-27-2019

Over 10 years ago I spent a season as the running coaching for a Team in Training team. It was a great experience. I met a bunch of great individuals, many of those people accomplished their goal of running a 1/2 or full marathon and they raised money for the Leukemia & Lymphoma Society. Team in Training was the first highly scaled and successful fundraising program, which used endurance events as their tool.

Today, I’m excited to see the progress that the team at Moolathon is doing in that space.

When I decided to run the Boston Marathon in 2020, I knew I wanted to use it for something personally rewarding beyond my own running goals.

However I have a personal appreciation to start a fundraising campaign as social media is overwhelmed with different ways individuals are trying to raise money. Facebook has made every birthday a fundraising event.

This is when I decided do a reverse fundraising campaign.

What is a reverse fundraising campaign?

  • It is something I think I just made up?
  • Instead of soliciting donations, I am going ask for suggestions on who I should donate to.
  • Who will I give my money to?
    • I do not have any limitations right now. I will give to an organization that you suggest. I will give it directly to someone that has a need and could use the money. I will give it to you, if it makes sense.
  • What are the requirements?
    • We will need to be connected via a social media platform so we can communicate privately: Instagram, Facebook, Twitter
    • You will need to share a campaign link so I can make a donation  or you will need to have a cashapp account so I can send the funds directly.

What am I giving away?

  • Every Friday between now and the marathon (4/20/20), I will give $26.20

Why?

  • As noted, I wanted the Boston Marathon to be more than about my personal running goals.
  • I have been inspired by watching Bill Pulte use twitter to spread love and money.
  • Money is one of those things I have associated a scarcity mentality to. At times, I do ok, other times it becomes a major barrier for me. In 2019, I had a goal to monthly give money to two organizations, I did occasionally but not consistently. The growing desire to hoard and take is a current problem. As a small business entrepreneur, I’m often waiting for the next phase of stagnant growth or no revenue (or worse). It’s just how I am hard wired. Doing this is one way to change my own mindset and behavior. I realize that $26.20 is not going to change things, but hopefully it helps someone with their campaign, goes toward a pair of shoes for someone to exercise in, a healthy bag of fruit from the grocery or even a race entry for a local 5k? I will paraphrase Bill Pulte from his twitter account, I am simply one person, but together we can change everything.